Headstarts

YAOYA SUIKA YOKOHAMA

March 2018 _ ヤオヤスイカ 横浜

『元気に食べて、元気に暮らす』をコンセプトとする八百屋瑞花の2号店が横浜駅西口相鉄ジョイナス『FOOD&TIME ISETAN YOKOHAMA』にオープンしました。
すこしでも旬で元気なお野菜を届けたいというお店の意向から、野菜の鮮度を保つため部屋ごと冷蔵庫になった“FRESH ROOM”を空間の中央に設置。
“FRESH ROOM”を中心に回遊性の高い導線計画とし、人と食の接点をより多く結ぶ工夫をしました。
また、実り豊かな野菜の魅力を引き立たせるため空間はミニマムに、“FRESH ROOM”は新鮮な野菜を貯蔵する“魅せる納屋”をイメージしてデザインしました。

Yaoyasuika, a vegetable store with a concept of “Eat Well, Live Well”, has opened its second venue in “FOOD & TIME ISETAN YOKOHAMA” situated in Yokohama Station West Exit Sotetsu-Joinus. To realize the intention of the store to deliver the freshest vegetables possible, the “FRESH ROOM,” which itself serves as a refrigerator, is placed in the center to keep the freshness of seasonal produce. The layout centered around the “FRESH ROOM” is designed to allow customers to roam around the store, inducing a smooth flow of traffic. It is aimed at encouraging more opportunities for everyone to come into contact with what you take into your body. To accentuate the beauty of richly colored ripe vegetables, the design of the space itself is kept minimal while the “FRESH ROOM” is furnished as a display barn where freshly harvested vegetables are beautifully stored.

Interior Design
Category / Retail, Goods
Location / Yokohama, Kanagawa
URL / http://www.suika.me
Photo credits / © Kozo Takayama

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